Dec 27, 2024  
2019-2020 Adult Degree Completion Academic Catalog 
    
Catalog Navigation
  Catalog Home
  Introduction
  Academic Program
  Course Descriptions
  Tuition and Fees
  Admissions and Financial Aid
  Academic Policies
  Faculty and Staff
  General Education
  Academic Goals and Outcomes
HELP
2019-2020 Adult Degree Completion Academic Catalog [ARCHIVED CATALOG]

BML 351 - Social Media and Online Marketing

3 credits
Highly interactive course examining the strategic use and application of social media for marketing; topics include: Social networks, writing for the web, Search Engine Optimization (SEO), strategic analysis, content planning, web public relations, and online advertising.
Prerequisite(s): BML 312  or equivalent course by consent of the dean. A basic understanding of social networks and comfort with online communication is assumed.