BML 351 - Social Media and Online Marketing

3 credits
Highly interactive course examining the strategic use and application of social media for marketing; topics include: Social networks, writing for the web, Search Engine Optimization (SEO), strategic analysis, content planning, web public relations, and online advertising.
Prerequisite(s): BML 312 or equivalent course by consent of the dean. A basic understanding of social networks and comfort with online communication is assumed.