|
Jul 15, 2024
|
|
|
|
2024-2025 Undergraduate Academic Catalog
|
DMK 446 - Advanced Digital Marketing Analytics 3 credits This course expands on the role of digital marketing. Topics include: campaign analytics and optimization, budget allocation, A/B test performance, consumer data sets, and strategic decision making. Students will develop applicable industry skills through a variety of course projects as well as online simulations and professional certifications. Prerequisite(s): DMK 345 Term Offered: Rotational basis
|
|