DMK 345 - Digital Marketing

3 credits
This course covers the role of digital marketing within the integrated marketing communication process. Topics include: digital strategy, web analytics, SEO/SEM, online advertising, email marketing, reputation management, and mobile marketing as well as industry ethical considerations from a Christian worldview. Students will develop applicable industry skills through a variety of course projects as well as online simulations and professional certifications.
Prerequisite(s): MKT 240
Term Offered: Rotational basis