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Jul 15, 2024
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2024-2025 Undergraduate Academic Catalog
Marketing, BA
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 Return to: Programs of Study
To declare a Marketing Major:
- Must have completed a minimum of 30 earned credits
- Must have completed MKT 240
- Must have a minimum 2.0 GPA in courses required for the major
- Complete the Major Declaration Form
Major requirements:
- Completion of core business, marketing, and collateral courses
- Successfully complete MKT 342; MKT 343; and MKT 345 with a ‘C’ or better
- Exit cumulative GPA of 2.00 in major
Marketing Major Sample Program
A student who majors in Marketing may not also minor in Business Administration.
A student who double majors in Marketing and Management may not also minor in Finance.
A student majoring in Marketing may not also major in Digital Marketing.
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Marketing Electives
At least nine credits from the following:
General Education Core Curriculum
Approaches to Individual and Social Questions
Intercultural Knowledge and Competence
BA Foreign Language
For the BA, one of the following:
Completion of three years of a high school foreign language, two of which must be sequential from the same language or completion of a college level foreign language course: - GER 101 - Elementary German 1 4 credits
- GER 102 - Elementary German 2 4 credits
- SPA 101 - Elementary Spanish 1 4 credits
Note: If a course is used to satisfy the foreign language requirement it may not be used to satisfy the Intercultural Knowledge and Competence requirement.
Degree Credit Requirements
- At least 120 degree credits are required for a bachelor’s degree along with completion of the GENED Curriculum and the requirements of at least one major.
- There is no limit to the number of credits which may be earned in one department.
- A minimum of 30 of the final 36 credits must be earned in residence to receive a bachelor’s degree from WLC.
- Students must also earn at least 15 credits in residence in upper division courses (300 and 400 level) in the major to receive a bachelor’s degree from WLC.
- If a major requires a capstone course, it is required to be taken at WLC.
- At least 9 credits in the minor must be taken at WLC.
- A minimum cumulative grade point average of 2.0 must be achieved to satisfy the degree requirements. Individual programs may require grade point averages higher than a 2.0 for courses used to satisfy the major.
Suggested General Education Sequencing
- Freshman : COL 101 (Fall), LAS 101 (Spring), Foreign Language/Foreign Language Diversity, Quantitative Reasoning, ENG 101 , COM 101 , THE 105 /THE 110 , ~9 cr. in the major
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Sophomore: Biblical Theology, PED 100 , 1-2 Approaches, declare major
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Junior: Applied Theology, 1-2 Approaches
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Senior: Systematic Theology, 1-2 Approaches, LAS 401 /LAS 402
(Full general education information may be found here.)
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Return to: Programs of Study
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