DMK 344 - Social Media Marketing

3 credits
This course covers the role of social media within the integrated marketing communication process and in relation to traditional media. Topics include: social media marketing strategies, social media platforms and channels, targeted social media ads, campaign budgets, scheduling decisions, key performance indicators as well as industry ethical considerations from a Christian worldview. Students will develop applicable industry skills through a variety of course projects as well as online simulations and professional certifications.
Prerequisite(s): MKT 240
Term Offered: Rotational basis