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Sep 17, 2024
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2024-2025 Undergraduate Academic Catalog
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MKT 372 - Global Marketing 3 credits This course studies the multi-national corporations/brands and their execution across broad geographies and markets by examining structure, techniques, problems and the general environment of marketing abroad. Topics include: culture; Exchange; Regulatory; political; infrastructure; advertising; distribution; go-to-market strategies; and legal issues. Prerequisite(s): MKT 240 Term Offered: Rotational basis
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