MKT 347 - Consumer Behavior

3 credits
This course provides an overall examination of the economic, social, cultural and psychological factors that affect consumers in the marketplace from both the internal and external perspectives. Topics include perceptions, motivations, lifestyles and attitudes, family and group influences such as age, gender, social class, social, religious, regional, household and other sub-cultural and cultural influences.
Prerequisite(s): MKT 240
Term Offered: Spring Semester