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Sep 17, 2024
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2023-2024 Undergraduate Academic Catalog [ARCHIVED CATALOG]
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MKT 342 - Marketing Research 3 credits This course emphasizes the importance of understanding a customer’s needs, and gives the student the tools and knowledge on how to gather, analyze, and interpret marketing research data turning it into useful and valuable information. Prerequisite(s): MKT 240 and MAT 117 Term Offered: Fall Semester
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