Jul 24, 2024  
2022-2023 Undergraduate Academic Catalog 
2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 343 - Advertising

3 credits
This course explores the role of advertising as a tool in the integrated marketing communication process.  Topics include current theories, research examples, advertising media options, the strategic campaign development process, the role of agencies and other contributors, cost analysis, consumer habits and psychology, and industry oversight and regulations.
Prerequisite(s): MKT 240  
Term Offered: Spring semester