Jul 24, 2024  
2022-2023 Undergraduate Academic Catalog 
2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 240 - Principles of Marketing

3 credits
This course introduces the concept that marketing is an exchange of values between buyers and sellers.  Topics include the basic functions of marketing, understanding the needs of the customer, highlighting the basic components of marketing - Product; Price; Place; and Promotion.
Term Offered: Every semester