Jun 17, 2026

2026-2027 Undergraduate Academic Catalog

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2026-2027 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Marketing Minor

A student majoring in Business Administration may minor in Marketing only if six additional credits not used for the major are earned.

A minor in Marketing consists of at least 24 credits including:

Required Core:
BUS 181 - Principles of Microeconomics 3 credits
BUS 201 - Fundamentals of Business Analysis 3 credits
BUS 301 - Business Ethics 3 credits
MKT 240 - Principles of Marketing 3 credits
MKT 342 - Marketing Research 3 credits
MKT 343 - Advertising 3 credits

Six credits from the following electives:

DMK 344 - Social Media Marketing 3 credits
DMK 345 - Digital Marketing 3 credits
MKT 347 - Consumer Behavior 3 credits
MKT 370 - Strategic Consultative Selling 3 credits
MKT 372 - Global Marketing 3 credits
MKT 376 - Advanced Marketing Strategies 3 credits
BAN 463 - Applications in Data Analytics 3 credits
MKT x91 - Special Topics Variable Credit credits