Jul 11, 2025

2025-2026 Undergraduate Academic Catalog

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2025-2026 Undergraduate Academic Catalog

Digital Marketing Minor

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A student majoring in Marketing may minor in Digital Marketing only if six additional credits not used for the major are earned.

A minor in Digital Marketing consists of at least 24 credits including:

Required Core:
BUS 181 - Principles of Microeconomics 3 credits
BUS 201 - Fundamentals of Business Analysis 3 credits
BUS 301 - Business Ethics 3 credits
MKT 240 - Principles of Marketing 3 credits
DMK 344 - Social Media Marketing 3 credits
DMK 345 - Digital Marketing 3 credits
At least six credits from the following:
ART 140 - Introductory Web Design 3 credits
MKT 342 - Marketing Research 3 credits
MKT 343 - Advertising 3 credits
MKT 347 - Consumer Behavior 3 credits
DMK 446 - Advanced Digital Marketing Analytics 3 credits

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