May 21, 2024  
2023-2024 Undergraduate Academic Catalog 
2023-2024 Undergraduate Academic Catalog

Marketing, BA

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To declare a Marketing Major:

  • Must have completed a minimum of 30 earned credits
  • Must have completed MKT 240  
  • Must have a minimum 2.0 GPA in courses required for the major
  • Complete the Major Declaration Form   

Major requirements:

  • Completion of core business, marketing, and collateral courses
  • Successfully complete MKT 342; MKT 343; and MKT 345 with a ‘C’ or better
  • Exit cumulative GPA of 2.00 in major

Marketing Major Sample Program  

A student who majors in Marketing may not also minor in Business Administration.

A student who double majors in Marketing and Management may not also minor in Finance.

A student majoring in Marketing may not also major in Digital Marketing.

Marketing Electives

At least three credits from the following:

General Education Core Curriculum

Professional Development

Approaches to Individual and Social Questions

Intercultural Knowledge and Competence

BA Foreign Language

  • For the BA, one of the following:

    Completion of three years of a high school foreign language, two of which must be sequential from the same language or completion of a college level foreign language course:

  • 4 credits
  • 4 credits
  • 4 credits
  • Note: If a course is used to satisfy the foreign language requirement it may not be used to satisfy the Intercultural Knowledge and Competence requirement.

Degree Credit Requirements

  • At least 120 degree credits are required for a bachelor’s degree along with completion of the GENED Curriculum and the requirements of at least one major.
  • There is no limit to the number of credits which may be earned in one department.
  • A minimum of 30 of the final 36 credits must be earned in residence to receive a bachelor’s degree from WLC.
  • Students must also earn at least 15 credits in residence in upper division courses (300 and 400 level) in the major to receive a bachelor’s degree from WLC.
  • If a major requires a capstone course, it is required to be taken at WLC.
  • At least 9 credits in the minor must be taken at WLC.
  • A minimum cumulative grade point average of 2.0 must be achieved to satisfy the degree requirements. Individual programs may require grade point averages higher than a 2.0 for courses used to satisfy the major.

Suggested General Education Sequencing

  • Freshman : COL 101  (Fall), LAS 101   (Spring), Foreign Language/Foreign Language Diversity, Quantitative Reasoning, ENG 101 , COM 101 , THE 105 /THE 110 , ~9 cr. in the major
  • Sophomore: Biblical Theology, PED 100 , 1-2 Approaches, declare major

  • Junior: Applied Theology, 1-2 Approaches

  • Senior: Systematic Theology,  1-2 Approaches, LAS 401 /LAS 402  


(Full general education information may be found here.)



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