May 12, 2024  
2023-2024 Undergraduate Academic Catalog 
    
2023-2024 Undergraduate Academic Catalog

Digital Marketing, BA


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To declare a Digital Marketing Major:

  • Must have completed a minimum of 30 earned credits
  • Must have completed MKT 240  
  • Must have a minimum 2.0 GPA in courses required for the major
  • Complete the Major Declaration Form   

Major requirements:

  • Completion of core business, marketing, and collateral courses
  • Successfully complete DMK 344; DMK 345; and DMK 446 with a ‘C’ or better
  • Exit cumulative GPA of 2.00 in major

 

A student majoring in Digital Marketing may not also major or minor in Marketing.

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