Apr 04, 2025

2023-2024 Undergraduate Academic Catalog

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2023-2024 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Marketing Minor

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A minor in Marketing consists of at least 24 credits including:

Required Core:
BUS 181 - Principles of Microeconomics 3 credits
BUS 201 - Fundamentals of Business Analysis 3 credits
BUS 301 - Business Ethics 3 credits
MKT 240 - Principles of Marketing 3 credits
MKT 342 - Marketing Research 3 credits
MKT 343 - Advertising 3 credits
Complete six credits from the following:
MKT 345 - Digital Social Media Marketing 3 credits
MKT 347 - Consumer Behavior 3 credits
MKT 370 - Strategic Consultative Selling 3 credits
MKT 372 - Global Marketing 3 credits
MKT 376 - Advanced Marketing Strategies 3 credits
MKT 430 - Advanced Marketing Analysis 3 credits
MKT x91 - Special Topics Variable Credit credits

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