SPM 651 - Public Relations in Sports

3 credits
Understanding the fundamentals of public relations and how they uniquely apply to sports in today’s world is the primary focus of this course. The vital role public relations play in sports management cannot be overlooked in our contemporary sports environment, which can be both the beneficiary and the victim of our immediate access to information through social media, internet blogs, and the host of other electronic transfers of information. An examination and analysis of all these elements provides the basis for this in-depth inquiry into the crucial contributions public relations makes to the world of sports.