Jul 24, 2024  
2022-2023 Undergraduate Academic Catalog 
    
2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 430 - Advanced Marketing Analysis


3 credits
This course teaches students how to utilize advanced business theories and ongoing, required analyses to evaluate case studies of real world, well-known businesses.  Specific topics include: competitive positioning; risk/investment analyses; regulatory and IP issues; production alternatives; label development (branding, positioning, and claims); legal hurdles; and sales roll out planning.
Prerequisite(s): MKT 342  
Term Offered: Rotational basis