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Aug 31, 2024
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2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]
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MKT 430 - Advanced Marketing Analysis 3 credits This course teaches students how to utilize advanced business theories and ongoing, required analyses to evaluate case studies of real world, well-known businesses. Specific topics include: competitive positioning; risk/investment analyses; regulatory and IP issues; production alternatives; label development (branding, positioning, and claims); legal hurdles; and sales roll out planning. Prerequisite(s): MKT 342 Term Offered: Rotational basis
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