SPM 300 - Sport Promotion and Event Management

3 credits
This course provides an understanding of management methods and strategies required for successfully researching, promoting, planning, staffing, financing, conducting and evaluating sports events. Topics include identifying potential revenue sources, costs, bidding, budgeting, sponsorship and promotion of staging events. Class activities give students practice in contract considerations, risk management analysis, staffing, event-day management, and post-event evaluation.
Prerequisite(s): SPM 150
Term Offered: Spring semester