| |
Dec 27, 2024
|
|
|
|
|
2021-2022 Adult Degree Completion Academic Catalog [ARCHIVED CATALOG]
|
BML 351 - Social Media and Online Marketing
3 credits
Highly interactive course examining the strategic use and application of social media for marketing; topics include: Social networks, writing for the web, Search Engine Optimization (SEO), strategic analysis, content planning, web public relations, and online advertising.
Prerequisite(s): BML 312 . A basic understanding of social networks and comfort with online communication is assumed.
|
|
