MKT 376 - Advanced Marketing Strategies

3 credits
This course will look at the unique marketing aspects and strategies of marketing organizations in areas such as business to business marketing, not-for profit marketing, and marketing of services. Each area presents a unique challenge for marketers, yet as the economy changes, more expertise in these unique area are required. The course will focus on how to adapt strategies to these different environments.
Prerequisite(s): MKT 240