MKT 430 - Advanced Marketing Analysis

3 credits
This course teaches students how to utilize advanced business theories and ongoing, required analyses to evaluate case studies of real world, well-known businesses. Specific topics include: competitive positioning; risk/investment analyses; regulatory and IP issues; production alternatives; label development (branding, positioning, and claims); legal hurdles; and sales roll out planning.
Prerequisite(s): MKT 342
Term Offered: Rotational basis