Mar 30, 2020  
2019-2020 Undergraduate Academic Catalog 
    
2019-2020 Undergraduate Academic Catalog

BUS 385 - Global Entrepreneurship


3 credits
The course is designed to cover the thought process companies go through to decide how to deal effectively in international markets. We will look at a step by step process of selecting market(s); the mode of entry; product, pricing, and promotion considerations. In addition, topics of discussion include sources of data, legal considerations, tax and accounting issues, logistics and required documentation. The Course is designed to satisfy a 3 credit requirement within the Marketing or International Emphasis.
Prerequisite(s): BUS 182 , BUS 240  and BUS 250  
Term Offered: Rotational basis