Jul 12, 2020  
2019-2020 Undergraduate Academic Catalog 
    
2019-2020 Undergraduate Academic Catalog [ARCHIVED CATALOG]

BUS 343 - Advertising


3 credits
Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored.
Prerequisite(s): BUS 240  
Term Offered: Spring semester