MKT 385 - Global Entrepreneurship

3 credits
The course reviews the thought process companies go through to effectively operate in international markets. Topics include a step by step process of selecting market(s); the mode of entry; and product, pricing, and promotion considerations. In addition, topics include sources of data, legal considerations, tax and accounting issues, logistics and required documentation.
Prerequisite(s): MKT 240
Term Offered: Rotational basis