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May 06, 2024
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2020-2021 Adult Degree Completion Academic Catalog [ARCHIVED CATALOG]
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BML 351 - Social Media and Online Marketing
3 credits
Highly interactive course examining the strategic use and application of social media for marketing; topics include: Social networks, writing for the web, Search Engine Optimization (SEO), strategic analysis, content planning, web public relations, and online advertising.
Prerequisite(s): BML 312 . A basic understanding of social networks and comfort with online communication is assumed.
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