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May 04, 2024
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2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]
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BUS 385 - Global Entrepreneurship 3 credits The course is designed to cover the thought process companies go through to decide how to deal effectively in international markets. We will look at a step by step process of selecting market(s); the mode of entry; product, pricing, and promotion considerations. In addition, topics of discussion include sources of data, legal considerations, tax and accounting issues, logistics and required documentation. The Course is designed to satisfy a 3 credit requirement within the Marketing or International Emphasis. Prerequisite(s): BUS 182 , BUS 240 and BUS 250
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